Scenario thinking is a tool of finding out what will happen in the coming future (Mahaffie, J. 2008). It is a new way of planning in which the organization thinks through all the future possibilities and the decisions are made based on the possibilities that benefit the most (Fahey, L & Robert M.
Randall, 1997). This strategic planning tool removes uncertainty and allows organizations to realize the risks and dangers that might occur if a certain project is carried out.
Now that we have a clear idea of what Scenario thinking is, we can move on and elaborate how our consulting team applies this in our sporting and concert events at major locations. Planning is very important in each and every activity especially in event management. Therefore, before anything else, there is a planning phase. This phase is very important for obvious reasons and because of this it is given the utmost importance. In this phase each and every aspect of the event is taken into consideration. Each element of the event is planned out in detail.
This helps us have an insight in the future by predicting the event before it actually takes place and hence we are in a better position to develop contingency plans for each and every event. The planning is also done on the basis of previous events managed by our consulting team. We learn from experience and since we have a lot of that, we believe that this becomes our strength. As the contingency plans for every possible occurrence are developed before hand, there is a very low chance of any kind of risk involved.
By asking ‘what if’ questions, we develop causal relationships between various factors (Scearce, D. Katherine Fulton, 2004). For example in this planning phase, we ask ourselves what if the regulations set by the authorities change in a way which negatively affects our event. The next step would be answering this questions and coming up with a contingency plan. Hence a causal relationship has been developed between the cause (changes in governmental regulations) and our action. By the end of the planning phase, we have a clear idea of how to go about things and hence there is no room for any kind of uncertainties.
All the findings that are established in the planning phase are documented and will be available at all times in the next phase with everyone who is involved in the event in any way. Next is the implementing phase. This again is very important and everything in this phase is developed on the basis of what was established in the previous phase. This phase is important because this is when the planning becomes reality. This is the reason why the implementation of planned event is done by people who specialize in their respective fields.
The experience and the skills with these specialists remove any chance for errors and hence the risk and failure rate is very low. All our events are carried out on locations that are most popular and enjoyed by the audience. These are therefore the major locations and hence we have another reason to ensure to that all our events are at par with the level that is expected by the audience. Conclusion In conclusion, we would once again like to emphasize that the step by step scenario thinking procedure adopted by our consulting team ensures that our events stand out from the rest. The failure rate is very low therefore the bidders and the investors do not have to worry about the risks that are normally involved in any kind of event.
Fahey, L & Robert M. Randall. (1997) Learning from the Future: Competitive Foresight Scenarios. John Wiley and Sons Scearce, D. & Katherine Fulton. (2004, July) What if? Retrieved January 2, 2009, from http://www. gbn. com/ArticleDisplayServlet. srv? aid=32655 Mahaffie, J. (2008, Feb 12) Why I love introducing scenario thinking to people? Retrieved January 2, 2009, from http://foresightculture. com/2008/02/12/why-i-love-introducing-scenario-thinking-to-people